Cities Going Global: Economic Development at the Grassroots level Supports Women, Youth & People of Diverse Heritage...

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 Toyin Umesiri serves as Executive Coach and Economic Adviser to Trade and Investment Stakeholders around the world in both the private and public sectors. She is the CEO of Nazaru LLC., the Founder of the acclaimed Trade with Africa Business Summit, The AfCfTA Roundtable and the Trade and Investment Network.

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What if the opportunities you seek cannot be found in your city?

...it turns out the work I have been carrying forward since exiting Walmart to start Nazaru LLC. is not only relevant for African countries but also for cities around the world! With Covid-19 disruptions there has been a huge shift and more cities around the world must now act "global" to attract new and dynamic trade and investment opportunities...

Before I proceed further let me share with you that this Newsletter has been renamed to match the expansion of the work that I do in the "Trade & Investment" space....

What does Trade and Investment Facilitation Entail?

In my AfCFTA Trade and Investment Facilitation Masterclass I cover this in detail but here is a slide from that class that breaks this down for easy assimilation.

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Going foward the content of this Newsletter will reflect what this means not only for Africa but other regions around the round. To take the AfCFTA Trade and Investment Facilitation 3 hour Masterclass you can access it HERE.

So what makes a City Global?

Simple Answer? It is the people and the resources made available to businesses established in that region. As I have lived, partnered with and worked in various cities I have witnessed the difference in how the people are receptive to global conversations and new ideas. I must say that some are more welcoming than others....

One of the Cities that I have lived in, worked in and also partnered with that fully embraced a global mindset is Bentonville, Arkansas - Benton-what? Yes Bentonville! This city is extremely unique in that it houses the headquarters of the world's largest corporation; Walmart - It is also the city where I held the first ever Trade with Africa Business Summit! Everything I needed to host delegates from around the world were made available - it wasn't easy to launch my programs but it was made easier by the support I received from the community leaders such as the Mayor, the Economic Development Board, the Tourism Board, the World Trade Center, Export Development Council (DEC) and countless others.

As my work has expanded beyond Arkansas to now other cities around the world I realize that a mindset shift is required for leaders on global matters for them to embrace and pursue emerging opportunities for their city. Not everyone will but those that embrace such and invest in attracting new opportunities would reap the benefits for women, youth and people of diverse heritage.

"Economic Development happens at the Local Level"
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Join me this Friday- Jan. 15th as I teach a class called "How to Build a Globally Relevant Brand and Business".

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This class was designed after various inquiries received and realizing that there appeared to be both a skillset and mindset gap in people's approach to international trade development. I will share with attendees how I built my own "globally relevant brands and business" and also pass on skills needed to build yours. You can register for this class and learn more here: https://www.nazaru.com/go-global

For business inquiry email info@nazaru.com | Phone (331)725-2963

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