Newsletter by Toyin Umesiri - Nazaru CEO

  About this time last year I wrote a piece titled: Is AGOA a Failed U.S. Policy? where I detailed my own experience in using it and also 5 reasons why this policy is seriously underutilized. Today I want to share how we at Nazaru continue to drive its implementation one member and client at a time. When it comes to exporting from Africa into the U.S. market under AGOA - there truly is no magic pill and nothing happens overnight. It has to be driven through solid market entry strategy development, providing market linkages, capacity building, standardization, training and mobilization of resources for the private sector. This is achieved both at the micro and macro levels. We apply a multipronged approach which now governs the 4 pillars through which we operate as a company; No alt text provided for this image Through our trade facilitation offerings, we guide and provide linkages to brands and businesses looking to enter new markets - yes we do work on bilateral trade but today's

(from my LinkedIn Newsletter)  Yippee! We have crossed the 20,000-subscriber count on this Newsletter! I still remember a year ago when I published the first article - the count stood at 0 and I wondered if anyone was interested enough to even subscribe. I also clearly remember how excited I was when it grew to 300 subscribers as well. Over the past 1 year - as the pandemic intensified - so did my online communications. About the same time that I launched this Newsletter I also launched my weekly Live show here on LinkedIn. Yes I could no longer hold in-person events and activities but I didn't let that stop me from communicating with my world - my community. Huge thank you to Daniel Roth, Editor in Chief and VP at LinkedIn and his team for supporting my transition online. They met with me, answered all my questions and gave me guidance and access to tools such as this Newsletter which is why I have remained connected with you all. Once 100% of my work moved online - the downside t