Government Access and Import/Export Opportunities...

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---- Our Partnership with the African Union (AU) offers Trade and Investment Officers access to our Trade and Investment Facilitation Masterclass and Trade with Africa Business Summit resources to advance their goals. If you are an officer in African Trade Ministries of Trade/Embassies/Consulate you can now request your access to the class here: https://nazaru.com/au-partnership
EXPORT & IMPORT OPPORTUNITIES

To be successful internationally, you must develop a winning market entry strategy that factors in the right distribution channels, a network of international Agents and Distributors that will help you execute your strategy over time. If you are seeking new markets for your products and or services here are 5 things you should also consider:

  1. You cannot do it alone: Going international is more complex than remaining in your local market. Expanding internationally means that you would be reaching new clients and you may not understand their culture, buying preferences and patterns. That is why securing strategic partners like Nazaru to hold your hand and guide you would save you years of trials and errors to get it right.
  2. You do not know what you do not know: When seeking new markets for your products and or services it is important to conduct market research. This is why we continue to prioritize educating our clients and community members about the African Continent. To engage with Africa, either as an exporter or an importer, knowing and understanding the market as it relates to your specific industry is critical for success.
  3. Marketing and brand reputation: If you are a B2B or B2C company getting your message to the right paying customer often requires upfront marketing cost. It is important to position your brand so that it can compete in market as well.
  4. Networking: Sitting around hoping that your strategic partner would find you may not be setting you up for success. Taking the initiative to show up to events and strategic platforms like ours gets you closer to those that matter because you may need to "network your way to successes". Our diverse and global network of key strategic stakeholder offers unique advantages to our clients.
  5. After Sales Support – Have you built in after sales support into your market entry strategy? More customers internationally are requiring this level of support before they would like engage.

To learn more register for my upcoming AGOA Export Development Class (July 17th & July 24th) here: https://www.toyinumesiri.com/workshop

Toyin Umesiri is the CEO of Nazaru. At Nazaru, we empower and equip stakeholders to connect to emerging trade opportunities in Africa. Learn more on our website here: www.nazaru.com

Join our membership programs to network, promote your work and access more information.

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