The 🔌Power of a Marketplace in Accelerating Trade & Investments

-

 

If you have something to buy or something to sell you go to a Marketplace where you know you have the high chance of meeting those who can buy what you are selling and those who are selling what you wish to buy. Those who have attended any of Masterclasses, training or trade programs have heard me talk about the following 3 markets:

  1. Your Local Market
  2. Your Regional Market
  3. The Global Market

The local market is relative to where you live and do business. It is how you buy and sell in your country. For me it is the US market. Your regional market is trade within your region. For those in Africa it has been expanded to coverage of the African Continental Free Trade Area (AfCFTA). For those of us in North America it is Canada, US and Mexico. The Global market represents everywhere else.

The reason I like to explain these 3 markets is to help people understand that the rules of engagements changes as you attempt to engage within those different markets. Just because you are winning currently in your local market doesn't mean that you are ready to engage successfully regionally or globally. You have to prepare and learn. Many run on false assumptions that they can bring their products to the global market and it would be accepted immediately... they have tales of rejections at the ports...

People also assume that the Market will come to them not realizing that they have to get into the right Marketplace to secure proximity to decision makers...

Virtual marketplaces will drive trade and the Trade with Africa® Network was designed with this in mind. Members are reaping reward because they can now access stakeholders who wish to buy from them or sell to them. We support them with policy related information, training and the latest resources. See screenshot:

No alt text provided for this image

The first step in driving trade is to connect with potential trade partners. Once you are within their vicinity of those who can buy from or sell to you then you can begin to engage with them. To learn more about the Trade with Africa® Network 📺watch the demonstration video below (video link: https://www.youtube.com/watch?v=K_f5-Zc6AAQ)


--- In the News: Okonjo-Iweala: Africa’s meal ticket at WTO?

No alt text provided for this image

READ News coverage and my interview with the News Agency of Nigeria (NNN) here: https://www.vanguardngr.com/2021/02/okonjo-iweala-africas-meal-ticket-at-wto/

Toyin Umesiri is the CEO of Nazaru LLC., the Founder of the Trade with Africa Business Summit and serves as Business Coach and Adviser to Retail & International Trade Stakeholders around the world. For business and support inquiry email: info@toyinumesiri.com


Comments

Post a Comment

Popular posts from this blog

🤝Virtual Business to Business (B2B) and Business to Government (B2G) Matchmaking

-
Image
  Toyin Umesiri   is the CEO of   Nazaru LLC . , Founder of the  Trade with Africa Business Summit   and leads the  Trade with Africa® Network ; a fast growing community of Trade experts, Government officials, Policy makers, Investors, Exporters, Service providers, Diaspora leaders and Innovators growing Trade with Africa ® . --  🤝Business to Business (B2B) and Business to Government (B2G) Matchmaking We have grown to become a go to resource for those seeking to advance their " Africa engagement ". I get "pitched" everyday - i.e. companies messaging us about what they have to offer and what they are seeking. Our work is important and I always strive to drive efficiency into how we support the community of leaders that we serve. Excited to share that we are lunching our Business to Business (B2B) and Business to Government (B2G) Matchmaking service as a key part of the 4th edition of the Trade with Africa Business Summit. It is no longer enough for us ...
Read more

Educating and Connecting Policy & Business Leaders in International Trade & Development

-
Image
  --- Over the past 12 months, I have had the honor of delivering training across various formats to Trade and Investment Stakeholders in Business and Politics. One in particular, which was a major highlight, was in October last year - read coverage here: AfCFTA: 14 African countries get Masterclass on trade, investment facilitation . To put more structure behind this important pillar of our work, we have now moved all training programs under Nazaru Academy. Premium Members of the Trade with Africa® Network can immediately start accessing all training programs free while non-members are be able to purchase individual classes directly on NAZARU.COM . Our Events pillar has grown strong over the years. It provides a deeply immersive experience to attendees and members. They represent educative resources for stakeholders, because we curate the conversations around deep research topics and 50+ recordings have also moved under the Academy. Here is what one of our clients had to share abo...
Read more

Lessons learned from Hosting 100+ Speakers in Government and Business - What's Next?

-
Image
  ----A few weeks ago, while I was being introduced on Clubhouse, someone said "Toyin is a fountain of knowledge...". This happens to be the reality because I am a custodian of a large knowledge base - the information or data I share is largely driven by the expertise I have in driving business, trade and investments. My current perspective is heavily shaped from not only working as a technologist, strategist and futurist at the world's largest company; Walmart, but also the fact that I have had the honor of hosting over 100 speakers in Government and Business from around the world. i.e. from World Bank Chief Economist on Africa, to Rwanda's Largest Private Investor and Presidential Adviser, to African Union leaders, U.S. Government Agencies, Trade Experts, Policy Makers, Diaspora leaders, Consultants and various sectors Advisers, Technologist and Innovators, Youth and Women's Empowerment. I feel a great sense of responsibility to contribute and also shape the bus...
Read more