How to Position to Win in International Trade and Investments in the New Year - Trade with Africa®

 

As the New Year draws closer I wanted to share with you ways to position yourself, your brand and business to win in the coming year. Covid-19 impacted global markets in various ways and the global supply chain is being reset which creates new and dynamic opportunities for those who step forward to reap the benefits. Here are four ways to Win in the coming year:

• Get in Proximity with Global Trade and Investment Decision Makers and Stakeholders: We convene trade experts, policy makers, investors, business executives, innovators in sectors such as manufacturing, Agribusiness etc. because we know that opportunities in international trade and development cannot be acquired from a "distance".

"We also know that we only do business with people that we know and trust...."

 

With international travel restrictions still in effect in many countries around the world, our engagements such as the Trade with Africa Business Summit (video highlight above), have now moved fully online. Members of the Trade with Africa® Network - www.nazaru.trade - now engage with one another 24/7 in real-time and they continue to do business unhindered. With a price less than the cost of an international plane ticket you also can join and begin Networking and engaging in trade with our member base.

• Acquire Training and upskill: In the digital world when we know better we do better and the world of Trade with Africa is no different. Over the years I have observed that many people maybe "walking around in circles" with not much progress because they may not have the skills necessary to capture trade and investment opportunity. This was one of the reasons that I developed several critical E-Courses and training to help shift business and policy leaders towards achieving success.

As an example in my Trade and Investment Facilitation Masterclass (now available as a E-Course) - I explain that instead of saying "I need an Investor..." try saying " I have an investment opportunity that I want to share with you."

The first statement places you in a begging position while the second one positions you in a powerful negotiating state that Investors would respond more favorably to...

Small changes such as this one bound to bring you great results and for those who invest in improving and finetuning their approach to trade engagements. Explore our available list of E-Course here - https://www.nazaru.com/e-courses

• Invest in Business Coaching: Time is money as they say and when you embark on the journey to develop an international business "you may not know what you do not know". To grow an international business takes years of hard work and one way to fast-track your progress and achieve results in shorter time is to invest in a Coach such as myself to help guide you to success (email info@nazaru.com if interested in learning more about my business coaching program). I am now taking on my next set of clients that I will work with over 6 weeks to help take their businesses global. Listen to what one of my clients had to say:

"Toyin is more than a CEO, she is leading a movement for economic development that will yield a positive return for the entire continent of Africa. As I was preparing to launch my new company, I spent the summer engulfed in studying international trade. I enrolled and completed a Global Business Course at Harvard Business School Online. I participated in numerous government sponsored webinars on global trade. And I can say without hesitation I learned more in two days watching the Trade with Africa Business Summit than I have in the past two years on the subject of Global Trade. The consulting services that Nazaru provides is the best investment I have made thus far to launch and grow my global business."   - Franklin A. Fudail, President of Amastar Corporation. Muskegon, Michigan

• Market your Business: Trade, Investment and Export Promotion will be the differentiating factor for businesses, countries and brands in the coming year. With global competition being at an all time high, securing the attention of B2B and B2G stakeholders is a priority. Marketing on our platforms allows you to reach our unique decision makers member base. We know that one right contact could make the difference in international business so for us we prioritize access to quality contacts over quantity. Our reach is vast and we hold a concentration of critical trade and investment stakeholders focused on increasing transactions who could be your buyers, investors, distributors or provide critical policy sector support for PPP (Public Private Partnerships)

Aside from supporting "big businesses", I am also passionate about investing time to help grow small businesses and startups. The remarkable growth being achieved is short of a miracle as many being impacted describe it. Here is the story of one of such startups:

My name is Hadiza Yakubu Wanka, I'm a fashion designer and the MD/CEO Abata Couture. I run a children's wear clothing company and the company is based in Kaduna State, Nigeria. Being an entrepreneur it is only normal for me to be hungry for success and achievements, having that in me I kept searching for the right networking platform that can satisfy my hunger for success and achievements. On a good day I came across a live session that Mrs Toyin Umesiri, the CEO Nazaru LLC was on and from listening to her conversation I told myself I must connect with her ASAP. Reaching out to Mrs. Toyin has happened to be one of the best decisions I have made in my life because as I joined Nazaru community I started receiving positive changes in my business and my entire life. I still see all that is happening in my life as something very magical, because it took just a few days after joining Nazaru and I got connected to great minds and I was given the very first big contract in my life which is the production of 8000 pieces of face mask. And come January 2021 by the special Grace of God I have another awesome contract from Texas on kids' wear production.... With all theses great achievements I really want to let people know that one should try as much as possible to get connected with the right group of people in order to become successful in life. Before reaching out to Mrs. Toyin, I was actually locked up in my shell but I had hopes and God has done it for me by making the miracle through Nazaru community. I'm really excited and I can't stop appreciating Mrs. Toyin and my Nazaru family for being absolutely selfless and super supportive. At Nazaru we only move towards successful achievements and grow all together as a family. And I was told I have just taken a step I have a whole lot coming.

I know that when we help integrate Africa's SME and startups through our platforms, they become immediately connected to global players and remarkable opportunities that make a difference in growing their businesses. In the coming year I hope to help grow and support hundred more businesses such as this one through the launch of the Small Mid Sized Enterprise (SME) Training program delivered on the Trade with Africa® Network! ____

Toyin Umesiri is the Founder of the Trade with Africa® Network (www.nazaru.trade) and the CEO of Nazaru llc. a U.S.A based company that connects Africa to global markets. Visit https://www.nazaru.com For other business inquiry email us at: info@nazaru.com | Phone: (331)725-2963